Democratizing Eye
Democratizing Eye Tracking for
Democratizing Eye
Tracking for
Tracking for
adtech.
automotive.
Our advanced eye-tracking technology, powered by deep learning, is now available as an API for companies of all sizes.
65,248
Happy Customers
Build with Vytal
Build with Vytal
Use the Vytal API to easily integrate hardware-free gaze tracking into your tech stack our Python and JavaScript libraries.
Use the Vytal API to easily integrate hardware-free gaze tracking into your tech stack our Python and JavaScript libraries.
Build
Start your journey into building with eye tracking technology
Access to core eye tracking algorithms
Pay-as-you-go pricing with usage tiers
Automatic rate limit increases
Self-service deployment tools
Ideal for researchers and startups
Scale
Unlock the full potential of eye tracking for your business. The Scale plan provides:
Customizable eye tracking solutions
Custom rate limits
Real-time multi-user tracking
Dedicated account manager and 24/7 support
Tailored for large-scale research and enterprise applications
Use Cases
Adtech
Eye tracking in advertising technology helps measure viewer engagement with ads by analyzing gaze patterns and fixation points. It enables advertisers to optimize ad placement, design, and content based on where users actually look, improving ad effectiveness and ROI.
Robotics
In human-robot interaction, eye tracking helps robots understand human attention and intentions.
Gaming
Eye tracking can enhance gaming experiences by allowing eye-controlled navigation or adapting game difficulty based on player attention.
Psychology and Neuroscience
Researchers use eye tracking to study cognitive processes, attention, and decision-making in various experimental settings.
Human-Computer Interaction
Eye tracking in HCI allows for hands-free control of devices and interfaces, enabling users with limited mobility to navigate and interact with computers using only their eyes. It also provides valuable insights for user experience researchers, helping them understand how users visually process and interact with digital interfaces to inform better design decisions.
Education
In educational technology, eye tracking can assess students' reading patterns and comprehension, identifying areas where they struggle or lose focus. It can also be used to create adaptive learning systems that adjust content presentation based on a student's visual attention, potentially improving learning outcomes and engagement.
Sports
Athletes use eye tracking to analyze their visual focus and decision-making processes, helping improve reaction times and strategic awareness in various sports.
Adtech
Eye tracking in advertising technology helps measure viewer engagement with ads by analyzing gaze patterns and fixation points. It enables advertisers to optimize ad placement, design, and content based on where users actually look, improving ad effectiveness and ROI.
Robotics
In human-robot interaction, eye tracking helps robots understand human attention and intentions.
Gaming
Eye tracking can enhance gaming experiences by allowing eye-controlled navigation or adapting game difficulty based on player attention.Eye tracking can enhance gaming experiences by allowing eye-controlled navigation or adapting game difficulty based on player attention.
Psychology and Neuroscience
Researchers use eye tracking to study cognitive processes, attention, and decision-making in various experimental settings.
Human-Computer Interaction
Eye tracking in HCI allows for hands-free control of devices and interfaces, enabling users with limited mobility to navigate and interact with computers using only their eyes. It also provides valuable insights for user experience researchers, helping them understand how users visually process and interact with digital interfaces to inform better design decisions.
Education
In educational technology, eye tracking can assess students' reading patterns and comprehension, identifying areas where they struggle or lose focus. It can also be used to create adaptive learning systems that adjust content presentation based on a student's visual attention, potentially improving learning outcomes and engagement.
Sports
Athletes use eye tracking to analyze their visual focus and decision-making processes, helping improve reaction times and strategic awareness in various sports.
Adtech
Eye tracking in advertising technology helps measure viewer engagement with ads by analyzing gaze patterns and fixation points. It enables advertisers to optimize ad placement, design, and content based on where users actually look, improving ad effectiveness and ROI.
Robotics
In human-robot interaction, eye tracking helps robots understand human attention and intentions.
Gaming
Eye tracking can enhance gaming experiences by allowing eye-controlled navigation or adapting game difficulty based on player attention.
Psychology and Neuroscience
Researchers use eye tracking to study cognitive processes, attention, and decision-making in various experimental settings.
Human-Computer Interaction
Eye tracking in HCI allows for hands-free control of devices and interfaces, enabling users with limited mobility to navigate and interact with computers using only their eyes. It also provides valuable insights for user experience researchers, helping them understand how users visually process and interact with digital interfaces to inform better design decisions.
Education
In educational technology, eye tracking can assess students' reading patterns and comprehension, identifying areas where they struggle or lose focus. It can also be used to create adaptive learning systems that adjust content presentation based on a student's visual attention, potentially improving learning outcomes and engagement.
Sports
Athletes use eye tracking to analyze their visual focus and decision-making processes, helping improve reaction times and strategic awareness in various sports.
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